ABOUT MAX

From the “foot” up: we bring confidence, joy and individuality for our customers.

Introduction

Max Group was founded as a trading company in 1994. Today, Max is a vertically integrated footwear company with business expertise and coverage ranging from design, product development, manufacturing, brand management, global distribution, retail channels and e-commerce, offering a one-stop shop services to our international partners.

MANAGEMENT TEAM

Chairman

J.C.CHIANG

Max Group was founded by Mr. J.C. Chiang in Taiwan in 1994. J.C. has more than 40 years of experience with the footwear industry, with extensive network and influence. Max Group was founded with the vision to become a vertically integrated footwear company, with core ability of providing One-Stop-Shop service from design, development, manufacturing, to brand management, global wholesale, retail and e-commerce. J.C. also pays highly attention to corporate culture, with “Simplicity, Be the best you can be” and “Value for money” as Max core values.

President & CEO

WILL LI

Mr. Will Li joined Max family in 2014,he has more than 30 year experience in China footwear retail business, and he was one of the founders and CEO of C.Banner International Holdings Co.Ltd prior to joining the Max. Having Mr. Li empowers Max the expertise and capability to broaden China’s retail. By 2017, Max Group and Stella International jointly set up a domestic e-commerce platform and launched the development of fast fashion brands in China retail market.

MISSION & CULTURE

Foundation UIMAX

  • UIMAX: U + I = MAX
  • U:
    Simplicity, Be yourself
  • I:
    To pursue a better life together for ourself , our family and our team.

Mission

BE KIND : To the World, To the People.

Core values

Grow the trees together, share the fruits together.

Milestone

1994
1996
1998
1999
2000
2001
2004
2005
2007
2009
2010
2011
2013
2014
2015
2016
2017